SHARK WEEK

I had the opportunity to develop and launch an entire campaign in the summer of 2022. In my work on the credit union’s SEO, I had optimized our boat loans page, leading to our credit union becoming consistently ranked in the top 3 search results for boat loans in Texas. To test whether or not this was a fruitful search term for us, we utilized Discovery’s Shark Week to promote our boat loans. The campaign ran for two weeks and generated 9 new boat loans for the credit union, in addition to new checking accounts and a record-breaking month for referrals to the credit union from current members.