Greater Texas Credit Union - Digital Marketing

In 2021, I crafted an award-winning digital marketing campaign to promote auto loans through Greater Texas Credit Union. The purpose of this campaign was to expand the credit union’s loan portfolio and increase profits.

The ads feature both images of people and vehicles, and a subset of the ads promoted our 5-star reviews. I also took the opportunity to test Facebook video ads utilizing video of people and vehicles. This campaign was a resounding success, and won 1st Place in the Cornerstone Credit Union League Pinnacle Awards in 2022.

Campaign Details

Promotion Period: 1/1-8/1
Total investment: $19,020

Campaign Results

224,000+ Impressions
1,159 completed loan applications
218 funded loans
$8.62 million in production
Google average cost/conversion: $43.18
Facebook average cost/conversion: $8.58