REDEEMER BRANDING
As the Director of Media and Communications at Redeemer Lutheran Church and School, I served as the brand manager. The organization had undergone several small typography changes to the logo through the years, but the iconography always remained the same. The icon of the Redeemer church logo was a depiction of the church’s steeple, which many viewed symbolically as “the road to Jesus.” The brand was not resonating with the current new families that were joining the church and there was a strong need for brand alignment between the church and school. I led market research, design, and implementation efforts for the organization to find a solution that would have strong symbolic meaning, but communicate Redeemer’s earned reputation within the Austin community.
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CHRISTMAS AT REDEEMER
Christmas was the largest-scale season of the year for Redeemer. My role as Director of Media and Communication each year was to create a thematic design for the season that was inviting and could be used across a variety of events. In 2018, I designed and implemented seasonal invitations for members to give to friends, family, and members of the community. The result was a 10% increase in attendance from year over year.
DIGITAL SIGNAGE
Greater Texas Credit Union celebrated the grand opening of their new headquarters location in north Austin in December 2021. During the event, the marketing team utilized the new digital signage technology to highlight executive staff and provide thoughtful quotes from each individual. I gathered the biographies from each executive, worked to craft insightful quotes from each of them, and designed and implemented the slides for the event.
HOLIDAY WINDOW CLINGS
Greater Texas Credit Union had an inefficient way of communicating closed holidays across branches. Members of the marketing team would have to create a flyer for each holiday, and send it one month in advance so that branch managers had time to print the flyer off and tape it to the door of their branch. I designed a window cling that communicated the entire year’s holiday closings in a way that maintained strong brand standards, was easy to apply for branch managers, and was visible from the street.
